EDITORIAL CONTENT
We generate high impact press support for your key messages and build a base network for ongoing direct communications with editorial “influencers.”  This maximizes exposure regionally, nationally and locally in a targeted manner.

 EXPERTS BUREAU
An expert is a person the media relies on for accurate information and statements when reporters need an opinion or comment about a particular subject. Our Experts Bureau is frequented by reporters  needing a specialist’s statement about your industry.

 SPEAKERS BUREAU
A spokesperson is someone with expertise about a particular subject.  This person must be knowledgeable, trustworthy, and speak informatively in order to lend credibility. We establish your presence at major conventions, industry meetings, and events  where important prospects congregate.

 MEDIA TRAINING
Anyone interacting with the media must know how to handle different kinds of interviews. We thoroughly train spokespeople to work with the various media, deliver key messages, and more. Training is ongoing  to ensure polished and up-to-date media skills.

Nightingale & Nightingale’s team of disciplined individuals manages all the elements of successful public relations to help clients achieve positions of leadership. Our specialties include:

Writing Services
At Nightingale & Nightingale we make sure your writing is not only informative, but inspired and that it sparks the reader to action.  Our writers are top professionals with years of experience.
They can help you create:

PRESS RELEASES
This is the industry vehicle to communicate with journalists for timely, newsworthy information.

PRESS KITS
The press kit is a clear, concise information package that conveys to journalists essential information about a particular subject.  A properly organized press kit represents a primary database for an organization, containing the most relevant information about a particular subject or project.  We can create a press kit for your company or revamp your current press kit.

FEATURE STORIES
A feature story is usually not tied to any special event and therefore carries less urgency than a press release.  It is often more compelling from a creative standpoint. Feature stories are published in trade publications, on websites and in other media.

BY-LINE ARTICLES
A “Thought” piece on a particular subject that conveys the opinion and attitudes of an individual or organization about a subject and which appears in the public domain as a result of its placement in a recognized publication. Such articles carry the byline of an individual who is credited with authoring the document.

NEWSLETTERS
A newsletter can keep clients and  prospects informed of new research, developments, products, special offers and other interesting information.

BROCHURES
Either a small tri-fold two color piece or a more elaborate four-color document. Either way, it must showcase your company, product, or service in the best way possible.

TESTIMONIALS/CASE HISTORIES-
Your best messengers are your customers or examples of your work. Testimonials and case histories can be utilized for a variety of purposes including new business presentations and press kits.

………………………………………………………………………………………………

Events Marketing 
Nightingale & Nightingale’s team of experts  creates and executes programs that heighten public awareness of an organization and its cause.

INITIAL ANNOUNCEMENTS AND CONTINUAL MEDIA EVENTS-
We develop innovative ways  to announce specific events that pique the press’ interest and make your company stand apart from the day-to-day announcements received by editors.

PROMOTIONS
We spark media interest from television and radio reporters by arranging specific promotion activities including on-air radio promotions or target media deliveries of products or services.

CHARITY CAMPAIGNS
We help you you  gain media exposure and obtain public awareness while giving something back! We identify a reputable, non-controversial charity to sponsor — or build upon a cause already close to your heart.  Expect exposure before, during, and after the campaign.

COMMUNITY OUTREACH PROGRAMS
We assist you in doing something special within a community while also positioning your company as an organization that really does care. We develop unique outreach programs to increase your visibility and presence within the community. We lend support by encouraging media involvement at every level.

ASSOCIATIONS & ORGANIZATIONS
We research and recommend specific business and trade organizations and  associations so that you know which ones to join.

INFLUENCERS
We connect you with influencers, the people who manage change and success within an organization. We conduct research to identify these key influencers and make the introductions.

………………………………………………………………………………………………

Making Connections
Public relations is also about getting yourself or your representatives in front of your target audiences, so you can be seen and heard. At Nightingale & Nightingale, we help you establish a presence and make a lasting impact with important and influential contacts through the following approaches:

ASSOCIATIONS & ORGANIZATIONS
We research and recommend which  trade organizations, and business associations to join so that you  meet new contacts, follow trends and maintain or enhance your profile.

INFLUENCERS
We connect you with influencers, the people who manage change and success within an organization. We conduct research to identify these key influencers and make the introductions.

SPEAKING ENGAGEMENTS
We research and arrange for public speaking opportunities at functions,  trade shows, college graduations, charity events, lecture series, and more so that you can engage a concentrated audience of people potentially very interested in you and what you have to say.

NETWORKING FUNCTIONS

We arrange well-orchestrated social functions, which are highly effective ways to meet and connect with potential clients, business associates, and community leaders. We design events, from informal to lavish, and ensure that key influencers are in attendance.

CO-OPERATIVE PUBLIC RELATIONS
We connect companies as well as individuals in complementary fields so that they pool resources  to maximize exposure and impact.  We design specialized events that highlight and promote all participants.  This extremely cost-effective technique attracts  broad media coverage and provides access to related and ancillary markets as well as establishes future business-to-business relationships.

………………………………………………………………………………………………

Advertising/Creative
At , Nightingale & Nightingale we offer a variety of advertising and creative services including:

GENERAL AND TARGETED PRINT ADVERTISING-
We work in partnership with you to develop effective advertisements in target publications. We also coordinate your editorial bureau with your advertising schedule.

DIRECT MAIL PROGRAMS-
We build brand awareness and familiarity for your firm with targeted direct mail programs.

GRAPHIC DESIGN
Our graphic design professionals create fresh or revamped corporate logos and images with new letterhead, envelopes, business cards and more.

RADIO AND TELEVISION ADVERTISING

We provide full radio and television advertising services ranging from copywriting, jingle and music, direction, talent coordination and production services.

………………………………………………………………………………………………
 
Corporate Photography Services

Nightingale & Nightingale’s  team of experts  creates and executes programs that heighten public awareness of an organization and its cause.

INITIAL ANNOUNCEMENTS AND CONTINUAL MEDIA EVENTS
We develop innovative ways  to announce specific events that pique the press’ interest and make your company stand apart from the day-to-day announcements received by editors.

PROMOTIONS
We spark media interest from television and radio reporters by arranging specific promotion activities including on-air radio promotions or target media deliveries of products or services.

CHARITY CAMPAIGNS

We help you you  gain media exposure and obtain public awareness while giving something back!  We identify a reputable, non-controversial charity to sponsor — or build upon a cause already close to your heart. Expect exposure before, during, and after the campaign.

COMMUNITY OUTREACH PROGRAMS
We assist you in doing something special within a community, while also positioning your company as an organization that really does care.  We develop unique outreach programs to increase your visibility and presence within the community. We lend support by encouraging media involvement at every level.

ASSOCIATIONS & ORGANIZATIONS
We research and recommend specific business and trade organizations and  associations so that you know which ones to join.

INFLUENCERS
We connect you with influencers, the people who manage change and success within an organization. We conduct research to identify these key influencers and make the introductions.

………………………………………………………………………………………………
.
Government Relations
Not only are we media savvy, we’re politically savvy too.  At Nightingale & Nightingale, we know how to convey a custom-designed message, and we have the expertise to research important topics and issues  to government officials and potential government leaders.  We know the movers and shakers, and we know how to position you in the field of government influencers. Our services include:

  • Speech Writing
  • Event Planning
  • Media Relations
  • Press Releases
  • Media Kits
  • Research And Analysis
  • Government Campaigns

………………………………………………………………………………………………

WEBSITE Design
To hold your audience, your Web site needs a user-friendly yet compelling interface that reinforces your image and positioning effectively.   Nightingale & Nightingale’s team of experts offer website creation and development as well as content development and copywriting that draws traffic to your site.